Concern Associated With Mental Health Diagnosis Social Work Essay

Concern Associated With Mental Health Diagnosis Social Work Essay Psychiatrists are increasingly churning out new syndromes at the behest of their funders in the pharmaceutical industry. The above quotation, drawn from a news feature from the Independent news paper, highlights an issue of concern associated with mental health diagnosis. According to the (Social Exclusion Unit, 2004), approximately one in six people in England experiences some form of mental health problem at some point in their lives and the estimated annual costs of providing services is  £77 billion. Wrong diagnosis affects not only the patient being diagnosed, but also the patients support network. In communities where mental health is not well understood by the vast majority and where people tend to get embarrassed by it, wrong diagnosis can make it difficult for those diagnosed to seek help. Additionally, people with mental health illnesses have to contend with a number of social issues such as: stigma, acceptance from friends and family, employment challenges and adjusting to losing their independence as a result of the effects of illness and / or the side effects of medication, (Sheppard, 2002; Elder et al, 2009). While these issues affect all mentally ill people, research shows that for black and ethnic minority groups, being diagnosed with a mental illness compounds social challenges and perpetuates poverty, deprivation and social exclusion, (Hocking, 2005; Ndegwa and Olajide, 2003). The challenge for social work is to advocate for clients in a field where social work expertise might be challenged by the medicinal nature of mental health diagnoses. As a background to the research proposal, this paper will briefly evaluate the effect that wrong mental health diagnosis has on black and ethnic minority families. In selecting the objectives, my starting point is that wrong diagnosis affects peoples lives regardless of their race or ethnicity. Therefore, the proposed research will aim to identify whether and, if so, how black and ethnic minority families are affected by being wrongly diagnosed with mental illness. Introduction: According to Hocking (2005), culture and race have an important role to play in the likelihood of someone being diagnosed with mental health problems. Her findings are mirrored in the results of recent psychosis studies which indicate that there are disproportionately high numbers of people from black and ethnic minority groups diagnosed with severe mental illness, (Count Me in, 2010). Citing Bhui (1997)s review of (Lloyd and Moodley, 1992)s research, (Bhui and Bhugra, 2002) also state that there is a substantial body of evidence that highlights disparity between the experiences of people from black and ethnic minority groups in comparison to white groups, when it comes to accessing mental health services. They argue that white people, who are mentally ill, stand a better chance of being given a diagnosis and appropriate treatment. Data from a mental health and ethnicity census conducted by partnership between the Healthcare Commission, the Mental Health Act Commission and the National Institute for Mental Health in England, found that almost 10% of mental health inpatients were black or mixed race. Analysis of the findings also concluded that compared to the rest of the population, black people were three times more likely to be admitted to psychiatric hospitals in England and Wales and stood a 44% chance of being detained under the Mental Health Act, (Care Quality Commission, 2005). The findings also indicated that black men experienced high rates of control and restraint from staff within psychiatric services and were more likely to be put into seclusion or in medium or high secure wards, (Bhugra and Gupta, 2010; Kaye and Lingiah, 2000). It is with this background that this paper evaluates the impact of wrong mental health diagnosis on black and ethnic minority families. In terms of methodology, the proposed research will take a similar form to this paper i.e. I will use the same key terms, research objectives, search terms and data collection methods. A paragraph on the proposed methodology follows the literature review. Defining Key Terms: In addition to cultural differences and subjective assessments of mental capacity, definitions of mental health are influenced by perspectives from various disciplines. In order to conduct a robust research, definitions of the key terms are explored below: Although the Mental Health Act (2007) does not give a definition of mental health, it describes mental health in terms of mental disorders and refers to mental health as any condition that disorders or disables the mind, (Bartlett and Sandland, 2007). Psychological perspectives define mental health as a level of cognitive or emotional wellbeing which includes a persons ability to enjoy life by balancing the demands of everyday routines to achieve psychological resilience, (Shaw et al, 2007). According to the World Health Organisation (WHO), mental health is a state of wellbeing in which an individual realises that they can cope with lifes normal stresses, can work productively and fruitfully and contribute to their community, (WHO, 2005). Definitions of mental health that are based in evaluating the positive signs of health, such as how an individual copes with environmental stressors, are still under debate as scholars, practitioners and policy makers consider the importance of factors such as religion, individual aspirations, social class, race, gender and lifestyle choices impact on mental health, (Clarke, 2008; Kay and Lingiah, 2000, Heller and Gitterman, 2011). The English dictionary describes diagnosis as the identification of an illness or a discovery about what is wrong with someone who is ill or something which is not working properly, after examination. It implies identification of the nature and cause of a thing. However, diagnosing mental illness seldom involves a set of specific or straight forward tests. Rather, psychiatrists diagnose based on their observation of symptoms and comparison with a diagnostic schedule, (Elder et al, 2009; Arrigo and Shipley, 2005). As a result it is often difficult for mental health problems to be diagnosed and sometimes patients can feel that they have been misdiagnosed. Detailed discussion follows later in this proposal. The Research Question: This paper briefly reviews mental health literature in order to set the background for a proposed research into the extent to which wrong mental health diagnosis affects Black and Ethnic Minority families in Britain. Research Objectives: The objectives set prior to writing this paper and indeed proposed for in-depth research are: Reviewing the literature that is available on mental health diagnosis and how mental health impacts families in general. Exploring the role of social workers in working with people that have been diagnosed with mental illness. Identifying any discernable differences in how diagnosis affects Black and Ethnic Minority families in comparison to their white counterparts. Highlighting the impact of wrong mental health diagnosis on families in general and on Black and Ethnic Minority families in particular. Identifying any gaps in practice and in the literature in order propose areas for future study. Rationale: I first became interested in studying this area because four of my relatives had been diagnosed with severe mental illnesses and three were later found to have been wrongly diagnosed. In the three months prior to being told that the diagnoses were wrong, our family relationships had been tested to the extreme as we tried to adjust to the challenges of caring for loved ones whom we thought were mentally ill and in denial. The relief that came from hearing the news that three of them had been wrongly diagnosed was quickly replaced with feelings of injustice towards professionals, because of the strain that had been put on the family relationships. Search Terms, Databases Used and Linguistic Clarifications: When researching literature to review, I used several on-line catalogue systems which included: EBSCOHost, InfoTrack, ProQuest, Ingenta, eLSC, CareData, academic journals, mental health action group websites and read various newspaper articles reporting on multiple mental health related issues. My initial searches produced a lot of literature, which I narrowed down by browsing subject indexes and reading abstracts. The search terms included: Diagnosing Mental Health in England, the impact of Mental Health diagnosis on families, Mental health diagnosis and minority ethnic families, The role of social workers in mental health cases, the impact of wrong mental health diagnosis on black and ethnic minority families, community mental health and coping with mental health at home. My decision to use online catalogue systems has more to do with my lack of knowledge in how to use manual cataloguing systems. Additionally, I was aware of my own limitations as a researcher and did not want to ad d any more complications to my task. Literature Review: Prior to commencing discussions about how diagnosis, right or wrong, impacts on families, it is important to note that diagnosis infers illness. Therefore, the extent of the impact on families is not determined by the diagnosis, but by how the inferred illness affects day-to-day activities directly or indirectly. The impact will vary depending on factors such as the severity and duration of the diagnosed illness, the family composition and the extent to which the illness affects aspects of family life, (Clark, 2008: Heller and Gitterman, 2011). For example, where short term illnesses can be treated by the familys general-practitioner and where the members are older or resilient, families will cope better with a mental health diagnosis. For many black and ethnic minority families, being diagnosed with a mental illness adds to stigma, as these communities tend to have many myths and misconceptions about mental illness, (Ray et al, 2008; Bhugra and Cochrane, 2001; Bhugra and Gupta, 2010). This can affect families social interaction as they worry about the unpredictability of the diagnosed members public actions and reactions. The result is that individuals within the family or the entire family can easily become isolated, thus perpetuating a cycle of social exclusion, (Beresford, 2004). However, this view is widely contested as some scholars argue that mental health problems are not derived from social injustices or oppression nor are patients any more likely to experience social exclusion and discrimination as a direct result of their difficulties, (Sheppard, 2002). Scholars acknowledge that people with mental health problems can experience vicious circles of social isolation, poverty, unemployment, poor housing and scarce social and support networks but that these are neither causal nor circular factors. In 2010, the Care Quality Commission published a psychosis study which tested the theory that psychiatrists, wittingly or unwittingly, allowed their professional judgement to be influenced by the colour of their patients skin, (Count Me In, 2010). The study, which tracked year-on-year results from 2005 to 2009, was aimed at highlighting inequalities in access and outcomes that affect patients from Black and Minority ethnic communities, how hospital stays are managed, national debates about mental health and guide positive action, revealed that at 53.8%, black people represented more than half of the people detained under the Mental Health Act. These finding are consistent with other studies, which highlights that black men were more likely to be diagnosed with psychotic illness than whites and to be detained under the Mental Health Act, (Ray et al, 2008). Additionally, knowledge about mental illness, like many other aspects of human life, has undergone paradigm shifts over time. For instance, conditions such as sadness, anger, or disappointment, which were once considered to be in the normal spectrum of human behaviour, are now seen as psychiatric or psychological disorders, (Beam, 2001). This, coupled with the fact that there are no specific or straight forward ways of diagnosing mental illness, makes mental health diagnosis challenging. In order to diagnose a mental illness, psychiatrists observe a clients symptoms and match them to a diagnostic schedule. Prentice (2010) reports that in recent history, research has shown that even seemingly simple changes in the description of conditions such as attention deficit disorder, autism and childhood bipolar disorder, captured many patients who would have been better off not entering the mental health system. One of the initial challenges that families have to overcome when a loved one is first diagnosed with a mental illness is the feelings of denial as they come to terms with what the illness will mean for their loved one and for themselves. This combined with having little or no knowledge about the diagnosed illness, causes panic, (Beresford, 2004). When, as in our case, families later find out that the diagnosis was wrong the relief can easily be replaced with anger as they recount the toll of strained inter family relationships that were a result of their caring responsibilities. In such circumstances, guided by professional values and ethics, a social worker would be duty bond to empower the family by ensuring that the family have all the information they need in order to understand the implications of the illness. This includes advocating for those for whom English may not be a first language and being creative with working partnerships, (Beresford, 2000). Wrong mental health diagnosis often means that the patient will be prescribed medication to stabilize the illness. Consequently, the family may have to not only deal with the challenges of caring for a loved one whose behaviour may be unpredictable but also come to terms with the medications side effects such as apathy and a lack of motivation, (Ray et al, 2008). In her review of a number of qualitative research publications on how families cope with mental health, (Bhui, 2002) found that family members were fearful that the constant stress and concern for their loved ones created family problems that may never be over come. When the diagnosed family member is a parent, the inferred illness will have a profound impact on family life. Research shows that when a parent is diagnosed with mental illness, children are especially vulnerable, as their coping strategies tend to be dependent on the adults in their lives, (Heller and Gitterman, 2011). Parental mental illness compromises the parents ability to care for their child and in some cases, especially where there is no other adult to take responsibility, children can become their parents carers, (Ritter and Lampkin, 2010: Arrigo and Shipley, 2005). A wrongly diagnosed parent who keeps insisting that there is nothing wrong with them, can easily be seen as being in denial thus escalating welfare concerns. The dilemma for social work lies in their dual role of control and care. Depending on the nature of the diagnosed illness, the risks to a childs welfare can be severe even when the childs physical safety is not at risk. Social workers would need to give consideration to issues such as how the illness affects the childs emotional, behavioural and mental development. There is a vast body of research which indicates that children of psychotic parents are themselves particularly vulnerable to psychiatric problems, (Heller and Gitterman, 2011; Bhugra and Gupta, 2010; Ndegwa and Olajide, 2003;). In order to explore this topic in detail, I propose to conduct research that addresses the objectives set in this paper, using methodology that focuses on reviewing secondary data. The intended research process is as detailed in the question, objectives, rationale and search terms of this paper. The proposed research will have relevance for policy and practice in that it will enable better service provision for black and ethnic minority families as a result of understanding not only the causes of wrong diagnosis, but also why minority groups are disproportionately over represented within mental health services. It will also evaluate how national and international legislation, current studies on mental health and user involvement initiatives, impact on service delivery for minorities. In conclusion, I have shown that by inferring illness, mental health diagnosis does impact on families regardless of their racial or ethnic backgrounds. However, while the issues discussed here are not necessarily unique to black and ethnic minority families, research indicates that people from black and ethnic minority groups are disproportionately over represented in mental health services in England. Complex and multifaceted factors such as a lifestyles, social stressors, genetic predisposition and lifecycle transitions, make diagnosing mental illness difficult. This can present challenges for social workers as they perform their dual roles of control and care. Professional ethics and legal responsibilities mean that they must advocate for the marginalised groups while continuing to work in partnership with medical professionals without having the expertise to make a judgement call on the accuracy of diagnosis. These issues require deeper exploration in order to understand how wro ng mental health diagnosis affects people from black and ethnic minority families.

Abuse of power Essay

Abuse includes humiliating you, threatening you, intimidating you or possibly coercing you. It doesn’t include normal management tasks such as reviewing your performance or assigning your workload, unless your boss does so unfairly. Unfairness ranges from racial or sexual discrimination to singling you out for the worst assignments as a way to bully and dominate you. Offensive, humiliating verbal or physical conduct may count as harassment as well as being abusive. Types Abuse manifests in many different ways. Some abusive bosses are constant critics who put down, insult and belittle you. Others intimidate you with angry, out-of-control rants and emotional explosions. Abuse may not be obvious: Some supervisors appear nice when they’re face to face with you, then back stab you later. Control freaks use their power to micromanage or unreasonably restrict your ability to do anything without their approval. In most cases, these behaviors have more to do with your boss’s personal issues than anything you’ve done. Solutions If the abuse is a rare lapse in an otherwise-excellent boss, it may be best to let it go. Even if it’s consistent, enduring the abuse until one of you moves on is an option. If it’s more than you can put up with, confront your supervisor, but do it professionally. State the problem without losing control or flinging abuse or insults at her. Document the incidents in case you have to complain to higher-ups. If you do not see an improvement in your relationship with your boss, the next step in a visit to Human Resources for advice. A detailed track record shows you’re not just a whiner. Legal Action Sometimes abuse goes beyond what’s legal. When a supervisor targets you because of your race, religion or gender, you have grounds for legal action; some states add other standards, such as sexual orientation. If your boss defames you — telling lies about your performance or your personal life — that may be actionable too. If you make a legitimate complaint to the company and don’t get a response, or your company has no provisions for preventing harassment, you may be able to sue the firm.

Sherwin Dowell . Cmlit 101H. 03/02/ 2017. The Poison That

Sherwin Dowell CMLIT 101H 03/02/ 2017 The Poison that is a Temptress The Epic of Gilgamesh and The Odyssey of Homer are two of the most known epic poems in the world. The Epic of Gilgamesh, the first recorded epic which depicts the journey of the god-like Babylonian king Gilgamesh, and his quest towards immortality with his close friend and god-like equal Enkidu. The Odyssey of Homer depicts the journey of Odysseus, who is returning to his kingdom, Ithaca from triumph in the Trojan War. Each hero in these epics encounters a temptress, whether it be divine or mortal, with a chance at seduction. Due to their encounters, each hero draws sight of the poison in which the temptress brought to him during his journey. The hero Enkidu from The†¦show more content†¦(Gilgamesh, SBV Tablet VII. iii). Enkidu blames the harlot Shamhot of his fate because he was content with his situation before she seduced him. He assumed his fate would have differed because he was pure, only after he was defiled by her and turned away from the forest made a reason for the gods to choose this fate. Within the same epic reveals the presence of temptation towards the hero Gilgamesh during his journey with Enkidu back home after slaying Huwawa. He clothed himself in robes and tied on a sash. Gilgamesh put his crown on his head. And Ishtar the princess raised her eyes to the beauty of Gilgamesh. Come to me, Gilgamesh, and be my lover! Bestow on me the gift of your fruit! (Gilgamesh, SBV Tablet VI. I) Her offer was for Gilgamesh to please her, become her husband, and gain immortality. Ishtar was attempting to use Gilgamesh’s ambition for immortality as a hook to reel him towards her, however, Ishtar does not know Gilgamesh possesses knowledge of her past lovers, and what happened to them while dealing with her. A shoe which bites into [the foot] of its wearer. Which of your lovers [lasted] forever? Which of your masterful paramours went to heaven? Come let me [describe (?)] your lovers to you! He of the sheep... (Gilgamesh, SBV Tablet VI. ii) Gilgamesh knew if he got involved with Ishtar she would eventually get bored of him and turn him into a beast like she had her past

Drug Testing Should Be Legal For Schools - 1582 Words

Drug abuse has become a major issue in our society today and has even become a global problem that needs to be resolved. The illicit use of drugs often begins in adolescence, so it is not surprising that the idea of random drug testing in schools has become a popular response to the problem. â€Å"Adolescence represents a window of opportunity for prevention, because deterring drug use during this period is associated with a lifetime reduction in substance abuse (Goldberg, 2003). At this time there are not any federal laws related to drug testing in schools, but two different Supreme Court rulings have granted schools the authority to conduct drug testing in certain circumstances. â€Å" In 1995, the Court ruled that it was legal for schools to†¦show more content†¦This could lead to punishing innocent students and encouraging those using the drugs that are detectable to move on to more dangerous drugs since the risk of being caught is less (Legislative Guide, 2017). Drug testing is very expensive, and they feel it is not cost effective for the schools. Instead, the schools could use that money to promote drug prevention programs. Another argument is that a positive drug test can lead to suspension from athletic teams and extracurricular activities and these activities have been shown to be protective of substance abuse. So, students who use drugs will not play sports or participate in extracurricular activities, which is detrimental to them in the long run (Legislative Guide, 2017). Student rights and invasion of privacy is also seen as a concern (Lombardo, 2016). Despite the Supreme Court rulings that give schools the right to drug test in certain situations, there are still concerns about its legality. Laws are inconsistent from state to state, and schools risk legal liability and expensive litigation by engaging in this practice. (Legislative Guide, 2017). 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The Role Of Female Serial Killers On The Mind Of A Serial...

Delving into the mind of a serial killer can be a dark and twisted place to go, but also very interesting and intriguing at the same time. While the majority of serial killers in history have been men, women have also had their place in this type of crime. Often our first question when we hear the news of a new serial killer, our first question is â€Å"who is he?† But as we will examine through the research for this paper, women can also be geared to not only kill but to do it over and over again. Although women historically are not as abundant as their male counterparts, there is quite a list of female serial killers. Two of those women are Aileen Wuornos, who has been deemed the first female serial killer, and Dorothea Puente. Dorothea†¦show more content†¦Although authorities were unable to prove the attempted drugging, Puente was convicted and sentenced to 5 years in jail on a theft charges. While setting out her jail time, Puente began a pen pal relationship with 77-year-old Everson Gillmouth. After serving three years of her sentence, Puente was released in September of 1985, where she then moved in with Gillmouth and opened a joint bank account. Unfortunately this would not end well for him. (Crime Museum, 2016). In November ’85 Puente paid her hired handy man to help her dispose of a large wooden box he had built at her request for storage, but actually contained the remains of Gillmouth. Two months later the box, with Gillmouth’s remains inside, was discovered by two fishermen. The remains would not be identified as Gillmouth for three years, but during this time Dorothea Puente was cashing his pension checks and forging letters to his family members. (Criminal Museum, 2016). Over the next three years Puente would take the lives of at least nine other victims. Her crimes remained undetected until Alvaro Montoya, a mentally disabled and schizophrenic tenant of Puente’s missed a scheduled meeting with his social worker. The social worker reported Montoya as a missing person. Authorities went to Puente’s boarding house where Montoya was living and discovered recently disturbed soil and they unearthed 7 bodies buried in the yard. Once the investigation into the murders began, Puente was not yet

Bristol Biomedical Company Free Essays

Bristol biomedical company came into being about ten years ago. It is a small fifty person medical device company. For years it has made sufficient revenue to fulfill the needs of the company and its employees and has also managed to make a profit. We will write a custom essay sample on Bristol Biomedical Company or any similar topic only for you Order Now The reason for preparing a new marketing plan for the company is that the company through the hard work of its workers has invented a new x-ray machine which is both inexpensive and easy to use in a doctor’s office. Therefore a new marketing plan is being devised so as to market the product properly and also to target a vast market. Executive summary: The marketing plan for the Bristol Biomedical Company will consist basically of four steps which will guide our product and ultimately the company towards success; on the basis of these four steps a marketing plan will be developed. These four areas are Organization, Research, Creativity process, and Control. The area relating to organization will relate mainly to the establishment of marketing goals and objectives. The research area will include the outlining of market audit, completing the completion of data and finally analyzing the audit targeting. The creativity process will deal in developing strategies and tactics and finally the control phase will deal with developing an effective control system. Our marketing plan will basically target the first two areas i. e. the organization and the research part and a little of the creativity process and we will also deal with the target market. The organizational and marketing plan will provide a base from which specific marketing goals and objective can be developed. Executive Summary: It should include research paper one material Marketing Plan: The core market objective for the marketing plan for Bristol Biomedical Device Company is for generating enough sales of x-ray machines of high premium qualities. The marketing plan consists of four areas: †¢ Target Marketing †¢ Pricing Strategy †¢ Product †¢ Place Target Marketing: The company must develop an action plan for introducing the x-ray machines into the markets. Within the role of markets the company must target its distribution and promotion to the best prospect groups. These prospects have following characteristics: †¢ They would be early adopters †¢ They would be heavy users †¢ They would be opinion leaders †¢ They could be reached at a low cost Geographically, Seattle is the originator of corporate successes in diverse businesses such as Starbucks, Amazon. com etc. It can be assumed that the diversity found in these successful businesses is due to the diversification of the local people. Seattle’s economic circle is driven by bioinformatics and medical equipment which are trusted for premium quality. There is just one private hospital in Seattle and remaining are mostly government owned institutions. The management can use network planning techniques such as critical path scheduling. Critical path scheduling calls for developing a master chart showing the simultaneous and sequential activities that must take place to launch the product. By estimating how much time each activity takes the management estimates the completion time for the entire project. Any delay in any activity on the critical path will cause the project to be delayed. The management of the Bristol Biomedical Company believes the theory of innovation, diffusion and consumer adoption to identify early adopters. The consumer adoption process is influenced by many factors beyond the marketers control including consumers that are private doctors and dentists and other health organizations willing to try new machines, personal influences and the characteristics of the new x-ray machine innovations. Demographically, variables such as age, income, occupation, religion, race, generation, nationality and social classes are mainly found in Seattle’s population. Seattle locals are entrepreneurial, outdoorsy, rugged yet literate; they have a high sense of understanding. The new x-ray machine with its exclusive features such as being less economical and comprehensible enough to be used in doctors clinics. Situational Analysis: The term situational analysis â€Å"is a shorthand description for keeping track of what is going around you in a complex, dynamic environment†. Situational Analysis helps to keep in mind the uncontrollable factors while making a plan. The situational analysis is an analysis of the market and the competitive forces in terms that most influence revenues. The SWOT analysis gives statements to analysis of marketing. These generally involves analyzing the opportunities available such as customer requirements, product capabilities, cost of services and the price the market will bear to obtain the maximum self income. Several factors maybe responsible for hindrance and weakness: †¢ Social and governmental constraints. †¢ Fragmented markets †¢ Development costs being higher than expected. †¢ Competitors fight back better than expected. Bristol Biomedical Device Company can insure the success by a leading factor of its unique superior x-ray machine for example its higher quality and new features in use. Another key success factor of company is its well defined product concept prior to development where the management carefully analyzes the target market, product requirements and benefits before proceeding. Other success factors for the company are the technological and marketing synergy as Seattle is source of innovations by a scientifically oriented population, quality of execution in all stages and market attractiveness. Pricing Strategy: The main part of the marketing mix plan of the Bristol Biomedical Company Device has set a price for the first time for its success when the firm develops a new innovation and its supplying its machines to a new distributive channel or geographical area and at the time of new contract. The company considers it’s product on quality and price on different levels considering its special needs that is ease and convenience. Each price that the company might charge has different impacts on its marketing obecjectives. The company wants to charge a price that covers it’s cost of producing, distributing and selling the products including a good compensation for it’s efforts and risks. The company should consider value pricing where they charge a relatively low price for high quality pricing and in return they gain more and more customer satisfaction. Planning should take into account costs per unit and display the projected surpluses, losses, subsidiary or contribution towards fixed costs. This information will be critical for: †¢ Pricing policy. †¢ Range of Products and services offered. †¢ Time required in achieving planned objectives. This wall all depend upon the particular circumstances of the organization. Product: Bristol Biomedical Device Company came up with an innovative new product in advanced radiological field through a new x-ray machine to satisfy want and need for medical equipments. The x-ray machine is easy to use and comes at an affordable price and occupies small space. This machine gives the fundamental services or benefits that the health professionals are buying. This x-ray machine is really an augmented product; it gives the total consumption system where the needs and wants are properly accomplished. General Electrics Medical System Division, Japanese model are the real competitors. Siemens and Toshiba are competitors in this radiological field. The Bristol Biomedical Company has no threat by its competitors as its product strategy considers through the five levels of the product. The most fundamental level is the core benefit that the customer is really buying. This x-ray machine includes additional services and benefits that distinguish the company’s offer from that of competitors. Place: The Bristol Biomedical Company has a strong marketing plan for its fulfillment of core marketing objective that is to achieve the maximum number of sales. The increase in demand depends upon the place (marketing mix too) which includes the various activities that market demand is fulfilled, accessible, and available to target marketing. It links various marketing facilitators to supply its product efficiently it also includes the physical distribution firms and their decision making skills. Place is the distribution of the product of sale promotion, advertising, sales force, public relations, direct mail and telemarketing to reach the distribution channels and the target customers According to Corey observation in selecting and marketing channels a distributional system is an important external and internal resources such as manufacturing, research, engineering and field sales personnel and facilities. It represents as well a commitment to a set of policies and practices that constitute the long term relationship with the customer. Determining the types of distribution channels is important because it can have a great impact on sales. The channels should be selected based on those distribution channels that can best satisfy those distribution markets. Developing a comprehensive marketing strategy will enhance the success of the x-ray machine sales. The customer demographic and Psychographic patterns along with competitive product advantages and key product features should be utilized to name the product, project a product image, advertise and package product. The sales force and the distribution channel must be selected and made aware of this product. Bibliography: †¢ Abell, D. (1980). Defining the Business: The Starting Point of Strategic Planning: Prentice-Hall. †¢ Levitt, T. (1986). The Marketing Imagination: Free Press. †¢ Pfeffer, J. , Salancik, G. R. (1978). The External Control of Organizations: Harper Row. †¢ Peters, T. J. , Waterman, R. H. (1982). In Search of Excellence: Harper Row †¢ Kotler, P. (1976) Marketing Management (3rd ed. ): Prentice-Hall . Coltheart, M. , How to cite Bristol Biomedical Company, Papers

Babylonian And Assyrian Religion Essay Research Paper free essay sample

Babylonian And Assyrian Religion Essay, Research Paper Babylonian and Assyrian Religion Religion is the anchor of all cultural societies. The Rev. Professor E. O. James has assembled a great bite of surveies on Babylonian and Assyrian faiths. E. O. James has chosen a broad position of their ancient civilization through their temple edifice, rites, mythology, and day-to-day life and authorities universe. Anyone analyzing Babylonian and Assyrian faith will happen it slightly similar to early western civilisation faiths. Early western civilisation compared to Babylonian and Assyrian with a hierarchy with male monarchs and priests being the highest swayers. It is difficult to recognize that really little more than a century ago the book and linguistic communications in which the records of the great civilisations of the Tigris-Euphrates vale ballad concealed were wholly unknown. Anyone who reads this book can intrigue the procedure of bring to visible radiation after so many centuries of limbo, and the huge hoarded wealths of Babylonian and Assyrian civilisations. We will write a custom essay sample on Babylonian And Assyrian Religion Essay Research Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Much of this has been done since the Flood narrative was translated and revealed to the universe, the amazing resemblance s between the Hebrew narrative of the Flood and its more ancient Babylonian predecessor. Students of anthropology, the scientific discipline of adult male are get downing to acknowledge that a Babylonian myth may be as worth of survey. The writer shows how the Ibo myth for the visible radiation is may throw on adult male s ear ly reactions to his environment and his early societal forms. The myths of Assyrian and Babylonian faith are given here to explicate the book and why it is non possible to forestall Assyrain faith in a separate intervention. Broadly talking, Babylonian faith, built on the foundation laid by Sumerians, was a mysterious spiritual system based on the fright of evil sprits, and other incalculable elements in the societal environment. Besides the writer points out the being of of import differences between the civilisation of Assyria and that of Babylon, in malice of the facts, ( a ) that an earlier Sumerian civilization underlay the civilisation of fuss states ; ( B ) that both Assyrians and Babylonians were of Semitic stock and spoke really closely related signifiers of Semitic linguistic communication ; ( degree Celsius ) that the Assyrians borrowed mostly from the Babylonians particularly in the jurisprudence and faith. This book is a general lineation of the faith of the Babylonians and Assyrians is chiefly concerned with the elements common to both states, but such outstanding differences as occur will be pointed out in their topographic point. All of this is presented really interesting mode. Alternatively of being deadening and drown out with unconcerned information, the writer broadens you thought in dealingss with other great heroic poems. With this in idea it will maintain an uninteresting subject in to a must reader, and Babylonian and Assyrian faith is a victor in my book.